diff --git a/app/api/wmt.py b/app/api/wmt.py
index 339c75a..ee60fdb 100644
--- a/app/api/wmt.py
+++ b/app/api/wmt.py
@@ -98,8 +98,8 @@ def get_device_config(mac_address):
             _, device_ts, latest_ts = _latest_config_ts(session, mac)
 
             payload = {
-                # Global settings
-                'chrome_url': global_cfg.chrome_url,
+                # Global settings (device custom_chrome_url overrides global chrome_url if set)
+                'chrome_url': (device.custom_chrome_url if device and device.custom_chrome_url else global_cfg.chrome_url),
                 'chrome_local_url': global_cfg.chrome_local_url or '',
                 'chrome_insecure_origin': global_cfg.chrome_insecure_origin,
                 'card_api_base_url': global_cfg.card_api_base_url,
diff --git a/app/models/__init__.py b/app/models/__init__.py
index 47ac946..f46fcd1 100644
--- a/app/models/__init__.py
+++ b/app/models/__init__.py
@@ -52,6 +52,7 @@ class Device(Base):
     config_synced_at = Column(DateTime)        # set by server when client confirms in-sync
     info_reviewed_at = Column(DateTime, default=lambda: datetime(1970, 1, 1))
     card_presence = Column(String(10), default='enable')
+    custom_chrome_url = Column(String(500), nullable=True)  # per-device production URL override (overrides WMTGlobalConfig.chrome_url)
 
     # Relationships
     logs = relationship("LogEntry", back_populates="device")
diff --git a/app/web/wmt.py b/app/web/wmt.py
index 5312f72..08414c8 100644
--- a/app/web/wmt.py
+++ b/app/web/wmt.py
@@ -299,6 +299,8 @@ def device_edit(device_id):
                 device.location = request.form.get('location', '').strip() or None
                 device.card_presence = request.form.get('card_presence', 'enable')
                 device.description = request.form.get('notes', '').strip() or None
+                custom_url = request.form.get('custom_chrome_url', '').strip()
+                device.custom_chrome_url = custom_url if custom_url else None
                 device.config_updated_at = datetime.utcnow()
                 device.info_reviewed_at = datetime.utcnow()
                 flash('Device updated.', 'success')
diff --git a/templates/wmt/device_form.html b/templates/wmt/device_form.html
index e9514de..de5aa46 100644
--- a/templates/wmt/device_form.html
+++ b/templates/wmt/device_form.html
@@ -72,6 +72,34 @@
             </select>
           </div>
 
+          <hr>
+          <h6 class="text-muted mb-1">Chrome Launch – Production URL Override</h6>
+          <p class="text-muted small mb-3">
+            Leave blank to use the global default URL configured in
+            <a href="{{ url_for('wmt_web.settings') }}" target="_blank">WMT Settings</a>.
+            Fill in only if this device needs a different production page.
+          </p>
+          <div class="mb-3">
+            <label class="form-label fw-semibold">Custom Production URL
+              <small class="text-muted fw-normal">(device-specific override)</small>
+            </label>
+            <input type="url" name="custom_chrome_url" class="form-control"
+                   value="{{ device.custom_chrome_url or '' if device else '' }}"
+                   placeholder="Leave blank to use global default">
+            {% if device and device.custom_chrome_url %}
+            <div class="form-text text-warning">
+              <i class="fas fa-exclamation-triangle me-1"></i>
+              This device uses a custom URL instead of the global default.
+              Clear the field to revert to the global setting.
+            </div>
+            {% else %}
+            <div class="form-text text-success">
+              <i class="fas fa-check-circle me-1"></i>
+              Using global default production URL.
+            </div>
+            {% endif %}
+          </div>
+
           {% if device %}
           <div class="alert alert-light border small mb-4">
             <strong>Last seen:</strong>